To put it plain and simple, we’ve been making delicious meats for a long, long time. In fact, Woodrow Wilson was President and the roaring twenties were just revving up when we began operations as Greenwood Packing back in 1920. Not a whole lot has changed with our product in the almost 90 years since we started. The recipes, the quality and the flavor of our meats have more than stood the test of time. Through the years though, we’ve put a tremendous amount of effort into finding the most efficient, natural processes that allow us to provide the freshest, most delicious meats, but do it at a lower cost than our competitors. The result? Our product is better tasting and a better value. Simple as that.
We have made one change recently. In 2004, we changed our name to Carolina Pride Foods to better define ourselves as a company focused on value-added meat products.
As far as our location goes, we started our operations in Greenwood, South Carolina, back in 1920, and that’s where we are today. We’ve found that this central location allows us to service the entire Southeast region efficiently and effectively.
Size: We employ approximately 850 people and currently process up to 3,200 hogs per day. We manufacture over 450 quality items under the Carolina Pride brand.
Vertical Integration: We are vertically integrated at a level that allows us to optimally manage livestock resources and therefore our source of raw materials.
Transportation: We own and manage our own transportation fleet which enables us to more effectively and efficiently service our customers’ needs with flexible and reliable deliveries.
Target Marketing Area: We currently do business with most major customers, both retail and food service, operating throughout the entire Southeast, our target market.
Product Position: We strategically position our products with the market leaders by item category and segment. Our goal is to exceed consumers’ expectations by offering unprecedented value through competitive pricing coupled with high-quality products that are equal to or better than leading brands.
Brand Awareness / Product Performance: We have maintained high brand awareness in our core market across a number of category segments including the number one positioning on a number of key items.
Positioning of Sales Assets: Our sales organization is structured where we position key decision makers close to the customer, allowing us to make quick, informed decisions regarding our business and the growth of the brand.
Brand Support: In addition to our close partnership with each customer, supporting their established promotional vehicles, we support the Carolina Pride brand through high-value FSI drops, radio, radio promotions and television spots.
Competitive Advantage: We offer the trade, and their customers, a “competitive advantage” through good, quality products supported by a dedicated, professional sales team as well as promotional retail.